Funnels & Cohorts
Conversion analysis and cohort performance tracking
Conversion Funnel
Full journey from impression to won deal
125,000
100% conv.
Impressions
125.0K
8,450
6.76% conv.
Clicks
8.4K
7,200
85.2% conv.
Landing Views
7.2K
3,600
50% conv.
Form Starts
3.6K
1,847
51.3% conv.
Leads
1.8K
892
48.3% conv.
Qualified
892
342
38.3% conv.
Booked
342
285
83.3% conv.
Attended
285
89
31.2% conv.
Won
89
Overall CVR
0.071%
+0.012% vs last period
Lead to Won
4.82%
+0.5% vs last period
Avg Time to Won
18.5 days
-2.3 days vs last period
CAC Payback
42 days
-5 days vs last period
Stage Drop-off Analysis
Impressions
→ Clicks-93.2% drop
Clicks
→ Landing Views-14.8% drop
Landing Views
→ Form Starts-50.0% drop
Form Starts
→ Leads-48.7% drop
Leads
→ Qualified-51.7% drop
Qualified
→ Booked-61.7% drop
Booked
→ Attended-16.7% drop
Attended
→ Won-68.8% drop
Weekly Conversion Trends
Click → Lead6.4%
Lead → Qualified48.3%
Qualified → Booked38.3%
Booked → Won31.2%
Cohort Analysis
Performance tracking by lead acquisition month
| Cohort | Leads | Qualified | Booked | Won | Win Rate | LTV | Payback |
|---|---|---|---|---|---|---|---|
| Jan 2026 | 1,520 | 712(47%) | 284(40%) | 71(25%) | 4.7% | $345,000 | 42 days |
| Dec 2025 | 1,680 | 823(49%) | 318(39%) | 82(26%) | 4.9% | $398,000 | 38 days |
| Nov 2025 | 1,450 | 695(48%) | 262(38%) | 68(26%) | 4.7% | $312,000 | 45 days |
| Oct 2025 | 1,380 | 648(47%) | 248(38%) | 64(26%) | 4.6% | $295,000 | 48 days |
| Sep 2025 | 1,290 | 598(46%) | 228(38%) | 58(25%) | 4.5% | $268,000 | 52 days |